Neighborhood Navigator is a revolutionary tool providing specialized demographic intelligence and strategic consultation to multiply your impact and grow your congregation.
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How it works
Data Deck
Highly detailed infographics explaining your community's demographics and psychographics and critical analysis.
Key Persona
Your Key Persona is a narrowly defined group of people your church is uniquely positioned to reach. Through this group, you will engage your community.
Your One
Your One is the most crucial person in your Key Persona. Focusing on this individual will help you create corporate ministries, outreaches, and communications that drive growth.
The Details and Free Downloads
Delve into the heart of your community with our three meticulously crafted products: the Data Deck, Key Persona, and Your One. The Data Deck is a treasure trove of infographics and critical analysis, offering a deeply personalized report on your community's demographics and psychographics, vital for informed decision-making. Key Persona, a result of our proprietary analysis, pinpoints the specific group your church is uniquely equipped to engage with, guiding your outreach strategies. Lastly, Your One zeroes in on the pivotal individual within your Key Persona, providing a focused lens for tailoring your ministries, communications, and outreach initiatives for maximum impact. These tools are not only insightful but also readily available for download, equipping you with the essential intelligence to grow and thrive in your community.
Click to expand each section in the accordion menu for a deeper dive into these tools and access free downloads to start leveraging their power for your congregation's growth and engagement.
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Using a proprietary process similar to systems used by the country's most successful brands, we analyze millions of data points to categorize individuals and households into sixty-four highly accurate personas. We then conduct further analysis and consultation to identify the most critical group for growing your church and engaging with your community, your Key Persona.
• Interests
• Motivations
• Fears
• Parenting Style
• Religious History
• Religious Beliefs
• Communication Preferences
• Self-Identity
• Family Identity
• Tech Disposition
• Media Habits
• Financial Optimism
• Success Aspirations
• Social Consciousness
• Obstacles to Reach Them
• Brands They Admire
• Political Leaning
• How to Reach Them (Media) -
Your One is the most crucial individual in your Key Persona. Connecting with them will help you reach out to the broader group. Understanding this person will guide your development of corporate ministries, communications, and outreach programs.
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We create a personalized report that includes demographic and psychographic data about the people and households living within ten and twenty-minute drives of your church's location. Our report goes beyond just providing numbers and statistics by explaining the significance of the data and offering suggestions on how to apply it to your ministry.
Let us help you super charge your 2024.
Why Steven Furtick Is Right About Your Brand
From the Super Church Blog
Without Knowing Who Your Church Is, You'll Spend Your Ministry “Covering Up Insecurities"